We are
The Thread Team
We help to bring the promise of data-driven personalisation to life for ambitious businesses.
Agency and consultancy fatigue
Disconnected teams
Siloed platforms and data
Corporate myths
Operational bottlenecks
…sound familiar?
If it does then…
Shouldn't the next conversation you have be about how you untangle your problems and make real the promise of personalisation from your technology, AI and Data investment?
We’re passionate about the power of personalisation. And we’re experts in brand, data, technology, collaboration and creativity that delivers relevance in the moment.
Our proven approach creates a thread that connects teams, strategy and capability to deliver against the commercial objectives of your CFO.
That’s why we are…
The
Thread
Team
What we do
We help leaders unlock the promise of data-driven personalisation in three ways:
We advise
Helping leaders understand why, where and how to start.
We innovate
We create the case for change by creating a Proof of Concept.
We activate
We create the frameworks for change at scale.
We’re at our best working with people and businesses ready to be upfront and honest about their...
complexities
expectations
vision
changes needed
The Thread Team was founded to be a nimble, boutique partner bringing together the right subject-matter experts specifically to answer your brief.
We love to roll-up our sleeves to work as…
troubleshooters
problem-solvers
enablers
catalysts
thiknkers
partners
doers
We thrive on bringing our unique point of view to the table.
Brand-side
+
Consultancy
+
Agency-side
Your success is our success
We‘re focused on delivering measurable top-line growth while realising tangible bottom-line savings.
We do it by bringing people and brands to life in the moments it matters - making it real.
Making relationships feel valuable and valued.
We work with ambitious people in world-class businesses
What our lovely partners have said…
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The Thread Team are an incredible partner as we navigate a highly challenging environment – from both a stakeholder and technology infrastructure perspective. I’m confident that there is no challenge too big or too complicated for The Thread Team to manage given their background knowledge, skill, and always upbeat attitude.
Executive Director
Omnichannel Innovation, Global Beauty Brand -
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The Thread Team work alongside our teams to provide insight and support the design and launch a programme of Customer Journeys using our Salesforce Marketing Cloud platform. They have been key to driving a return from our marketing technology investment and are a delight to work with. I look forward to working with them again in the future
Director of CRM
Global Retail Business -
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Maybe you want to turn a hobby into something more
Quote Source
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Maybe you have a creative project to share with the world
Quote Source
Read some of our latest insights…
Discover how we have helped our partners…
Out in the real world
Some of our latest adventures attending events, judging awards or speaking on panels.
Podcast
What is modern marketing? Richard speaks to the Tied Together Podcast about just that.
Event
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A 4 minute read
In a surprising move, Google has announced that it will not be phasing out third-party cookies in its Chrome browser, reversing a plan set in motion over four years ago. This decision, detailed in a blog post by Google Privacy Sandbox vice-president Anthony Chavez, signifies a shift from eliminating cookies to offering users more control over their privacy settings.